KNOXVILLE, Tenn. — During big games, finding a seat in Neyland Stadium can seem impossible. But starting Wednesday, fans will be able to own a seat of their own.
The VolShop announced they would start selling seats from the stadium on Wednesday. The seats will only be sold online and will cost $150 each, according to officials. The sale starts at 10 a.m. officials said.
They also said the seats will be randomly given out, so people will not be able to purchase specific seats. Customers will also be limited to buying only four seats, they said.
Tommi Grubbs, the VolShop's marketing manager, said that around 1,500 seats will be available. She said all of them will be from the lower-west area of the stadium.
"I've been here 11 years and we have not done anything like this," she said.
She also said that this wouldn't be the first time fans took a piece of the stadium with them. In 1998, fans tore down the goalposts after a win over Florida.
Proceeds from the VolShop support the University of Tennessee, according to officials. They said all profits go towards funding student scholarships, campus building projects and community outreach efforts.
Neyland Stadium is undergoing renovations ahead of the 2022 season. Officials said the project could take years to finish, but the first phase is set to be finished by the time the Vols kickoff.
The lower west sideline sections are being upgraded to feature chair-back seating and a field-level club for fans, which will include a bar area and food station.
The target date for phase one completion is Sept. 1. Tennessee’s home opener against Ball State is Sept. 3.
