KNOXVILLE, Tenn. — The University of Tennessee, the Vol Network and Yee-Haw Brewing Company announced a multiyear partnership on Tuesday.
The partnership designates Yee-Haw as the "Exclusive Craft Beer of the Tennessee Volunteers." The brewing company will release Vol Lager—an officially licensed co-branded craft beer with UT. It will be available in cans and draft starting mid-August.
In addition to the beer, Yee-Haw will have naming rights in a new Lindsey Nelson Stadium bar and at the Social Deck in Neyland Stadium.
All Yee-Haw Brewing taprooms will become official watch party locations for all Tennessee athletics and co-branded merchandise will soon be available.
“Tennessee just finished their best year in athletics ever, and we couldn’t be prouder to join the team,” Yee-Haw Brewing Company founder Joe Baker said.
The Tennessee Yee-Haw collaboration was created through the Vol Network and with Yee-Haw's local East Tennessee distributor, Cherokee Distributing.
