Highway 411 in Blount County and Loudon County has taken a deadly toll in recent years.
Since May of 2015, 15 people have died in accidents on less than 10 miles of Highway 411.
The stretch between Calderwood Highway near Maryville to the Monroe County Line has seen the most crashes. A single crash in 2015 killed six people.
"People around here call it bloody highway, they call it highway to hell," said Stacy Allard, a mother who lost two of her children in separate head-on collisions a week apart on the road. "That's what the locals have deemed it."
A cross stands tall on the side of the road and flowers honor the memory of 21-year-old Brianna Allard. The memorial marks a day her stepmother will never forget.
"Everybody was telling me there were helicopters coming in and this was going on and that was going on and I stood here and worked for three hours, not knowing it was my daughter until I left work," said Allard. "Her twin sister is the one that came to me and said it’s Brianna. I said, what’s Brianna. She said she was the one in the accident."
The same same day as Brianna's funeral, the deadly face of Highway 411 showed itself once again. John Lay, 29, died in another head-on crash on 411, just miles from where Brianna lost her life.
Stacy Allard had helped raise him since he was 10.
"The day I buried her (Brianna) was the day they pulled the plug on him," Allard said.
Highway 411 has seen several fatal accidents in recent years. In January, three people died in a crash in Blount County after a pickup truck hit a car head on.
Days later, in February, another head on crash killed a man in Loudon County. The driver of the oncoming car was charged with a DUI.
In April 2016, a Seymour man died in a head on crash.
And a crash in May 2015 killed six people in Blount County.
Blount and Loudon County Sheriff's deputies attribute the crashes to impaired and distracted drivers, often claiming innocent lives like Allard and Lay.
"I've worked several on 411, and they're all bad," said Lt. Randy Ailey with the Blount County Sheriff's Office. "My message to the public is to put down your cellphone, slow down, and be patient."
Working with grants from the Tennessee Highway Safety Office, Loudon County deputies made more than 550 traffic stops on a 4 mile stretch of Highway 411 in the past year.
Increased patrols aim to make the road safer, but deputies say they can only do so much.
"In the last three or four years, there's just been a huge increase in cell phones and texting and driving and it's a huge, huge problem," said Loudon County Sheriff Tim Guider. "It seems like when people are on a straight stretch of highway, that's where you have most of your problems."
In the past year, the Tennessee Department of Transportation spent nearly a million dollars on a safety project on a 20 mile stretch of the road. The project added rumble stripes to both sides of the center turn lane with the goal of stopping head-on collisions.
"We've seen that there have been some serious accidents that have taken place on that roadway we're trying to make sure that people realize if they are drifting in to the wrong direction," said Mark Nagi, spokesperson for TDOT. "Highway 411 I don't believe is a dangerous road but we've had some serious accidents that have taken place there."
Stacy Allard is fighting for a center median to divide oncoming traffic.
She started a petition after Brianna's and John's deaths. The signatures grew from dozens, to hundreds, to thousands. She now has more than 3,500 signatures.
"Someone makes a mistake driving, there is nothing to stop them from going into oncoming traffic and hitting innocent people head on," said Allard. "That's why I'm fighting to fix this highway. I don't want anyone else to feel this."