MORRISTOWN, Tenn. — Two East Tennessee favorites are joining forces. One has scored against the competition, carrying the Vols basketball team to victory. The other has food many consider to be a slam-dunk against the competition.
Pal's Sudden Service and John Fulkerson are partnering together after they said they made a recent agreement with each other.
Earlier this year, Fulkerson announced that he would be returning to the University of Tennessee to play for a sixth season.
The partnership comes as part of a new policy by the NCAA that allows student-athletes to monetize their name, image, and likeness which went into effect on July 1.
According to a press release, Fulkerson has been a longtime advocate for his favorite hometown restaurant chain.
"During the NCAA men's basketball tournament this year, John even mentioned he'd brought plenty of Pal's famous "Frenchie Fries" to help him prepare for their opening game," a press release stated.
As a brand ambassador, Fulkerson will share his thoughts and experiences as a Pal’s loyal customer, endorse Pal’s menu items, and help recruit others to join Pal’s team as an employee.
